Influencer Marketing & Campaign Analytics

Analyze creators, track campaign performance, and identify the perfect influencers for your brand partnerships.

Finding the right influencers and measuring campaign ROI is challenging without access to comprehensive creator data. SocialKit's API provides everything you need to discover, vet, and track influencers across YouTube and TikTok, turning influencer marketing from guesswork into a data-driven strategy.

How SocialKit API Helps

Creator Discovery & Vetting

Extract detailed channel statistics including followers, engagement rates, total videos, and verification status to identify authentic influencers that align with your brand.

Campaign Performance Tracking

Monitor video views, likes, comments, and engagement metrics for sponsored content. Track ROI by analyzing how your brand mentions perform over time.

Audience Sentiment Analysis

Analyze comments on sponsored videos to gauge audience reception, identify concerns, and measure campaign sentiment in real-time.

Key Influencer Marketing Workflows

✓Creator Database Building: Build a proprietary database of vetted influencers with detailed metrics, content themes, and audience demographics.
✓Engagement Rate Calculation: Calculate true engagement rates based on likes, comments, and views to identify high-performing creators.
✓Content Analysis: Review past sponsored content to ensure creator authenticity and alignment with your brand values.
✓Competitor Tracking: Monitor which influencers your competitors are working with and analyze their campaign strategies.
✓ROI Reporting: Generate detailed reports showing campaign reach, engagement, and cost-per-engagement metrics.

Data-Driven Influencer Selection

Engagement rates: Calculate likes and comments per video relative to follower count
Content consistency: Track posting frequency and content quality over time
Audience authenticity: Identify suspicious engagement patterns or bot followers
Brand safety: Review past content to ensure alignment with your values
Growth trajectory: Monitor creator growth to identify rising stars